IDEAS home Printed from https://ideas.repec.org/a/taf/jgsmks/v27y2017i1p31-45.html
   My bibliography  Save this article

The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism

Author

Listed:
  • Senay Sabah

Abstract

The present study focuses on the diamond wedding ring context in order to measure the effect of two important variables for consumption. The first one is the effect of the independent/interdependent self-construal factors in addition to self-concept clarity. The second one is the intersection effect of these self-related concepts with materialism on socially motivated consumption. These hypotheses are tested using multiple regression analysis. Analyses are made based on a data sample of 230. It has been found that all of the expected relations, except the direct relation between self-concept clarity and attitude towards diamond wedding ring, besides the moderating role of materialism between the interdependent self-construal and self-concept clarity and attitude towards diamond wedding ring, are significant. However, it is seen that the sign of the relation between interdependent self-construal and attitude towards wedding ring was negative. The present paper argues that these contradictory results may be due to cultural factors.

Suggested Citation

  • Senay Sabah, 2017. "The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(1), pages 31-45, January.
  • Handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:31-45
    DOI: 10.1080/21639159.2016.1265321
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21639159.2016.1265321
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/21639159.2016.1265321?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Donvito, Raffaele & Aiello, Gaetano & Grazzini, Laura & Godey, Bruno & Pederzoli, Daniele & Wiedmann, Klaus-Peter & Halliburton, Chris & Chan, Priscilla & Tsuchiya, Junji & Skorobogatykh, Irina Ivanov, 2020. "Does personality congruence explain luxury brand attachment? The results of an international research study," Journal of Business Research, Elsevier, vol. 120(C), pages 462-472.
    2. Kim, Juran & Lee, Ki Hoon, 2019. "Influence of integration on interactivity in social media luxury brand communities," Journal of Business Research, Elsevier, vol. 99(C), pages 422-429.
    3. Fifita, 'Ilaisaane M.E. & Seo, Yuri & Ko, Eunju & Conroy, Denise & Hong, Dayun, 2020. "Fashioning organics: Wellbeing, sustainability, and status consumption practices," Journal of Business Research, Elsevier, vol. 117(C), pages 664-671.
    4. Wang, Huanzhang & Liu, Honglei & Kim, Sang Jin & Kim, Kyung Hoon, 2019. "Sustainable fashion index model and its implication," Journal of Business Research, Elsevier, vol. 99(C), pages 430-437.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jgsmks:v:27:y:2017:i:1:p:31-45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RGAM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.