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Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

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  • Ronnie Cheung
  • Mei Mei Lau
  • Aris Y.C. Lam

Abstract

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers' attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers' attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

Suggested Citation

  • Ronnie Cheung & Mei Mei Lau & Aris Y.C. Lam, 2015. "Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(3), pages 216-231, June.
    • Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:216-231
    DOI: 10.1080/21639159.2015.1041782
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    Cited by:

    1. Tong Hu & Abdullah Al Mamun & Mohammad Nurul Hassan Reza & Mengling Wu & Qing Yang, 2024. "Examining consumers’ willingness to pay premium price for organic food," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    2. Samia Ayyub & Xuhui Wang & Muhammad Asif & Rana Muhammad Ayyub, 2018. "Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits," Sustainability, MDPI, vol. 10(10), pages 1-17, October.
    3. Syed Ali Fazal & Naeem Hayat & Abdullah Al Mamun, 2023. "Renewable Energy and Sustainable Development—Investigating Intention and Consumption among Low-Income Households in an Emerging Economy," Sustainability, MDPI, vol. 15(21), pages 1-19, October.
    4. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    5. Abdullah Al Mamun & Syed Ali Fazal & Ghazali Bin Ahmad & Mohd Rafi Bin Yaacob & Mohd. Rosli Mohamad, 2018. "Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia," Sustainability, MDPI, vol. 10(5), pages 1-19, April.
    6. Abdullah Al Mamun & Noorshella Che Nawi & Naeem Hayat & Noor Raihani Binti Zainol, 2020. "Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    7. Abdullah Al Mamun & Kanniga Malar Mohan & Noorshella Che Nawi & Muhammad Mehedi Masud & Rajennd Muniady & Noor Raihani Zainol, 2020. "Environmentally Friendly Business Practices among Low-Income Households in Rural Peninsular Malaysia," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    8. Abdullah Al Mamun & Naeem Hayat & Chinnasamy Agamudai Nambhi Malarvizhi & Noor Raihani Binti Zainol, 2020. "Economic and Environmental Sustainability through Green Composting: A Study among Low-Income Households," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    9. Vítor João Pereira Domingues Martinho, 2021. "Food and Consumer Attitude(s): An Overview of the Most Relevant Documents," Agriculture, MDPI, vol. 11(12), pages 1-19, November.

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