Goals à la carte: selective translation of the Sustainable Development Goals in strategic municipal planning in Norway

The Sustainable Development Goals (SDGs) are promoted as a global action plan for transformational change. Through calls to localise the global agenda, local governments have been made key actors in implementing the agenda. In Norway, the government ascribes municipalities a formal role in the national effort to implement the SDGs. Drawing on the concept of policy translation, we explore localisation processes at the strategic level of planning in Norwegian municipalities. Through analysis of municipal master plans and interviews with planners, we find that municipalities use a selective approach, prioritising goals that largely support existing policies, while more challenging goals become lost in translation. We argue that while the Norwegian planning system provides an institutional framework for implementing and following up on the SDGs, new rounds of translation will be needed to also handle difficult goals, if the SDGs are to create actual and much-needed policy change.