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Successes and shortcomings of climate change communication: insights from a longitudinal analysis of Swedish Forest owners

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  • Gregor Vulturius
  • Karin André
  • Åsa Gerger Swartling
  • Calum Brown
  • Mark Rounsevell

Abstract

Communication is a popular method to raise awareness and promote action against the impacts of climate change. However, there is little scientific evidence that climate change communication can influence individual engagement with adaptation. This study combines qualitative and quantitative data to assess long-term cognitive and behavioral changes among Swedish forest owners who took part in climate change communication. Overall, the results suggest that climate change communication has only limited direct effect on individual engagement with adaptation. While the data show that climate change communication can have strengthened forest owners’ perceived knowledgeability and belief in climate change, they had also become less concerned about climate change risks and did not change how they managed their forest. The study concludes that researchers and practitioners should learn how to better tailor climate change communication to the personal experiences and decision-making needs of their target audience and involve trusted peers and information channels.

Suggested Citation

  • Gregor Vulturius & Karin André & Åsa Gerger Swartling & Calum Brown & Mark Rounsevell, 2020. "Successes and shortcomings of climate change communication: insights from a longitudinal analysis of Swedish Forest owners," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 63(7), pages 1177-1195, June.
    • Handle: RePEc:taf:jenpmg:v:63:y:2020:i:7:p:1177-1195
    DOI: 10.1080/09640568.2019.1646228
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    Cited by:

    1. Eriksson, Louise & Sandström, Camilla, 2022. "Is voluntarism an effective and legitimate way of governing climate adaptation? A study of private forest owners in Sweden," Forest Policy and Economics, Elsevier, vol. 140(C).

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