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An empirical analysis of green switching intentions in the airline industry

Author

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  • Hung-Che Wu
  • Ching-Chan Cheng
  • Chi-Han Ai

Abstract

The purpose of this research is to gain an empirical understanding of airline passengers’ green switching intentions. A conceptual research model is used as a framework to examine the relationships among the experiential quality dimensions, green perceived value, green corporate image, green experiential satisfaction, green corporate reputation, green experiential loyalty and green switching intentions for the airline industry. The data used in this paper were based on a sample of 615 passengers who experienced the eco-friendly services of China Airlines, indicating that the proposed model fitted the data. The study's result will assist airline management to develop and implement market-orientated service strategies to increase the experiential quality dimensions, green perceived value, green corporate image, green experiential satisfaction, green corporate reputation and green experiential loyalty in order to decrease passengers’ green switching intentions.

Suggested Citation

  • Hung-Che Wu & Ching-Chan Cheng & Chi-Han Ai, 2018. "An empirical analysis of green switching intentions in the airline industry," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 61(8), pages 1438-1468, July.
    • Handle: RePEc:taf:jenpmg:v:61:y:2018:i:8:p:1438-1468
    DOI: 10.1080/09640568.2017.1352495
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    Cited by:

    1. Rui Qiu & Shuhua Hou & Xin Chen & Zhiyi Meng, 2021. "Green aviation industry sustainable development towards an integrated support system," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2441-2452, July.
    2. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    3. Baumeister, Stefan & Nyrhinen, Jussi & Kemppainen, Tiina & Wilska, Terhi-Anna, 2022. "Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline," Transport Policy, Elsevier, vol. 128(C), pages 89-97.
    4. Chou, Sheng-Fang & Horng, Jeou-Shyan & Sam Liu, Chih-Hsing & Lin, Jun-You, 2020. "Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Wu, Hung-Che & Ai, Chi-Han & Cheng, Ching-Chan, 2019. "Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 409-420.

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