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Consumption Advisories and Compliance: The Fishing Public and the Deamplification of Risk

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  • Joanna Burger

Abstract

Managers and regulators have recognized that the fishing public often ignores fish consumption advisories, and the reasons for non-compliance are explored in this paper. Risk assessors acknowledge that there is a social amplification (intensification) of risk where the public perceive a risk as much more severe than do the 'experts' or scientists, and this social amplification is a function of the interaction of hazards with social, psychological and cultural processes. I propose that non-compliance of consumption advisories occurs because of the deamplification of risk in hazards that are familiar and enjoyed, such as fishing and fish consumption. Although the public are generally aware of consumption advisories, they continue to believe the fish are safe to eat, and a high percentage eat the fish they catch. Unlike the amplification of risk, the deamplification of risk from fishing in the face of consumption advisories is partly legitimized by the actions of some governmental agencies, as well as by society at large. It is suggested that a variety of economic benefits and social institutions lead to a discounting of consumption advisories, and the delayed nature of adverse health effects allows for additional disregard. Further, it is suggested that co-management of the risk from contaminated fish would increase public involvement, and therefore compliance.

Suggested Citation

  • Joanna Burger, 2000. "Consumption Advisories and Compliance: The Fishing Public and the Deamplification of Risk," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 43(4), pages 471-488.
  • Handle: RePEc:taf:jenpmg:v:43:y:2000:i:4:p:471-488
    DOI: 10.1080/713676577
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    Cited by:

    1. Ashley D. Ross & Abbey Hotard & Manoj Kamalanathan & Rayna Nolen & David Hala & Lauren A. Clay & Karl Kaiser & Antonietta Quigg, 2020. "Awareness Is Not Enough: Frequent Use of Water Pollution Information and Changes to Risky Behavior," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    2. Joanna Burger & Melanie Hughes McDermott & Caron Chess & Eleanor Bochenek & Marla Perezā€Lugo & Kerry Kirk Pflugh, 2003. "Evaluating Risk Communication about Fish Consumption Advisories: Efficacy of a Brochure versus a Classroom Lesson in Spanish and English," Risk Analysis, John Wiley & Sons, vol. 23(4), pages 791-803, August.
    3. Cynthia G. Jardine, 2003. "Development of a Public Participation and Communication Protocol for Establishing Fish Consumption Advisories," Risk Analysis, John Wiley & Sons, vol. 23(3), pages 461-471, June.
    4. Colleen M. Flaherty & Greg G. Sass & Kaelyn E. Stiles, 2003. "Human Mercury Toxicity and Ice Angler Fish Consumption: Are People Eating Enough to Cause Health Problems?," Risk Analysis, John Wiley & Sons, vol. 23(3), pages 497-504, June.

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