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Boosting innovation and growth through the use of design

Author

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  • Pedro Picaluga Nevado
  • José Monteiro Barata
  • Rita Assoreira Almendra

Abstract

The question underpinning this study is: would the incorporation of design throughout every dimension of a company's business pursuing innovation result in higher levels of growth and competitiveness? The paper begins with a brief theoretical approach to the concepts of creativity, design and innovation and identifies some of the traditional company growth strategies. This paper provides, in the context of design management, a first empirical analysis on the relationship between company growth and the investments in design along the value chain, stressing the importance of the phase in which design gets applied for the first time (“momentum”). The empirical analysis was based on data captured from an online questionnaire on the Portuguese manufacturing industry. The multivariate data analysis focused on the analysis of variance and factor analysis. The pa- per has the merit to conclude that the companies growing more sharply apply design from generating ideas to processes and production and extending into the marketing phase.

Suggested Citation

  • Pedro Picaluga Nevado & José Monteiro Barata & Rita Assoreira Almendra, 2016. "Boosting innovation and growth through the use of design," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(1), pages 74-91, February.
    • Handle: RePEc:taf:jbemgt:v:17:y:2016:i:1:p:74-91
    DOI: 10.3846/16111699.2014.969768
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    Cited by:

    1. Ljiljana Bozic, 2020. "Sources of Business Growth at Different Levels of Innovativeness: Case of Firms in EU Countries," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(2 (Summer), pages 127-145.
    2. Laima Gerlitz, 2016. "Developing a Design Management Model for Innovating SMEs in the Context of Regional Smart Specialisation," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 8(2).

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