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An Empirical Investigation of Music and Gambling Behaviour

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  • LAURA DIXON
  • RICHARD TRIGG
  • MARK GRIFFITHS

Abstract

There has been an increasing amount of research that has examined the structural and situational characteristics of gambling behaviour. However, there is a lack of research examining the role of music and gambling. This study investigated the effects of background music on virtual roulette gaming behaviour under laboratory conditions. There was one independent variable of music with three conditions. The three conditions were (i) no music, (ii) slow tempo music, and (iii) fast music. A total of 60 participants were allocated to one of the three conditions. Ten games of roulette were played with speed of betting, amount spent across high, medium and low-level risk bets and total amount spent recorded. The winner with the most money at the end of the session was rewarded with a non-monetary prize. Results indicated that speed of betting was influenced by musical tempo with faster betting occurring while listening to higher tempo music. There was no relationship between musical tempo and either the size of the bet or the overall amount spent. The results provide valuable insight into how background music can be manipulated to increase betting speed. The implications of these findings for problem gambling management and commercial benefits are discussed.

Suggested Citation

  • Laura Dixon & Richard Trigg & Mark Griffiths, 2007. "An Empirical Investigation of Music and Gambling Behaviour," International Gambling Studies, Taylor & Francis Journals, vol. 7(3), pages 315-326, December.
    • Handle: RePEc:taf:intgms:v:7:y:2007:i:3:p:315-326
    DOI: 10.1080/14459790701601471
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    Cited by:

    1. Luo, Anqi & Mattila, Anna S., 2023. "When and how to sell pleasurably painful experiences," Annals of Tourism Research, Elsevier, vol. 103(C).
    2. Roy, Rajat & Das, Gopal, 2022. "The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 139(C), pages 1540-1552.

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