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The influence of individualism and uncertainty avoidance on per capita gambling turnover

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  • Bernadete Ozorio
  • Desmond Lam
  • Hoc Nang Fong

Abstract

This exploratory study examined the effect of culture on per capita gross casino and lottery gambling turnover in a country-level analysis. Employing Hofstede's individualism and uncertainty avoidance, this study found that culture could provide some explanations why international gaming jurisdictions differed in their per capita gambling turnover. Individualism was found to be positively correlated with per capita casino gambling turnover, while uncertainty avoidance was negatively correlated with per capita lottery gambling turnover. The results from this study would help businesses and governments to better identify, monitor and anticipate gambling level across regions of diverse culture.

Suggested Citation

  • Bernadete Ozorio & Desmond Lam & Hoc Nang Fong, 2010. "The influence of individualism and uncertainty avoidance on per capita gambling turnover," International Gambling Studies, Taylor & Francis Journals, vol. 10(3), pages 221-238, December.
    • Handle: RePEc:taf:intgms:v:10:y:2010:i:3:p:221-238
    DOI: 10.1080/14459795.2010.520329
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    Cited by:

    1. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.

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