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Partnering with green start-ups: a vehicle for eco-innovation?

Author

Listed:
  • Andra Riandita
  • Anders Broström
  • Raffaella Cagliano

Abstract

Established firms are increasingly forming alliances with green start-ups, i.e. newly-started ventures dedicated to eco-innovation. This study explores the rationales for the initiation and continuation of such alliances. We investigate how established firms leverage these alliances to facilitate eco-innovation adoption alongside their pursuit of legitimacy. Findings from a case study on seven alliances focused on food waste reduction initiatives in Italy and Sweden indicate that legitimacy-seeking rationales are predominant during alliance formation. As alliances evolve, they transition into a phase where firms identify opportunities for eco-innovation, while ambitions of capability-building and new revenue creation shape the development of the alliances. This study contributes to eco-innovation and environmental alliance literature by showcasing how the pursuit of legitimacy facilitates established firms’ adoption and implementation of eco-innovation through alliances with green start-ups.

Suggested Citation

  • Andra Riandita & Anders Broström & Raffaella Cagliano, 2025. "Partnering with green start-ups: a vehicle for eco-innovation?," Industry and Innovation, Taylor & Francis Journals, vol. 32(1), pages 24-52, January.
    • Handle: RePEc:taf:indinn:v:32:y:2025:i:1:p:24-52
    DOI: 10.1080/13662716.2024.2390012
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