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The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO

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  • Grid Thoma

Abstract

The benefits of an IP strategy for an innovative project that combines both patenting and trademarking are compared to those of patenting alone. The results of the proposed econometric analysis of patents indicate that a strategy that pairs patenting and trademarking almost doubles patent value. The validity of this result was confirmed by examining several patentee demographic characteristics and an extensive set of patent value indicators regarding breadth and technology potential, prior art and patent background, filing and procedural aspects of a patent and IP usage mode. Quite interesting, when the holder of a utility patent also obtains a design patent, rather than opting for a trademark, there is no enhancement of the premium value.

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  • Grid Thoma, 2020. "The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO," Industry and Innovation, Taylor & Francis Journals, vol. 27(1-2), pages 80-104, February.
    • Handle: RePEc:taf:indinn:v:27:y:2020:i:1-2:p:80-104
    DOI: 10.1080/13662716.2019.1633281
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    Cited by:

    1. Yang, Jialei & Hurmelinna-Laukkanen, Pia, 2022. "Evolving appropriability – Variation in the relevance of appropriability mechanisms across industries," Technovation, Elsevier, vol. 118(C).
    2. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
    3. Gnangnon, Sèna Kimm, 2022. "Effect of the duration of membership in the World Trade Organization on Trademark Applications," EconStor Preprints 253266, ZBW - Leibniz Information Centre for Economics.
    4. Farzana Chowdhury & David B. Audretsch, 2024. "Paradoxes of accelerator programs and new venture performance: Do varieties of experiences make a difference?," Small Business Economics, Springer, vol. 62(1), pages 381-409, January.
    5. Keun Lee & Raeyoon Kang & Donghyun Park, 2022. "How Industrial Design Matters for Firm Growth at Different Stages of Development: Evidence from Korea, 1970s to 2010s," Asian Economic Journal, East Asian Economic Association, vol. 36(2), pages 101-126, June.
    6. Fisch, Christian & Meoli, Michele & Vismara, Silvio & Block, Jörn H., 2022. "The effect of trademark breadth on IPO valuation and post-IPO performance: an empirical investigation of 1510 European IPOs," Journal of Business Venturing, Elsevier, vol. 37(5).
    7. Darius Lambrecht & Joern Block & Matthias Neuenkirch & Holger Steinmetz & Tom Willeke, 2023. "The Interdependence of Intellectual Property and Sales in the Manufacturing Industry: Evidence from the Triangle of Patents, Trademarks, and Sales," Research Papers in Economics 2023-10, University of Trier, Department of Economics.
    8. D’Agostino, Lorena M. & Schiavo, Stefano, 2024. "Using trademarks to fend off import competition: Evidence from the top R&D-spending companies," International Business Review, Elsevier, vol. 33(1).
    9. Li Zhang & Xiaoguang Shan, 2023. "The use of intellectual property right bundles and firm performance in China," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.

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