Ignore culture in counterinsurgency at your own peril: Rhodesian propaganda warfare during the Zimbabwe war of liberation in Chilonga, Chiredzi South-East of Zimbabwe

This article discusses the Rhodesian Front regime propaganda warfare strategy during Zimbabwe’s war of liberation. It uses the case of the Chilonga area of Chiredzi located in the south-east of Zimbabwe to demonstrate that propaganda warfare was introduced as a measure to counter guerrilla infiltration and civilian cooperation with them. Drawing on ideas of military anthropology vis-à-vis the importance of cultural awareness in counterinsurgency, the paper argues that the efforts of the Rhodesian Front regime to use propaganda were fruitless. This is because they mostly ignored the culture of the Shangani, local people. Despite that, there were other reasons for the failure of the Rhodesian Front’s propaganda strategy, including the lack of conformity between politics and military action.