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Examining media markets’ influence on the diffusion of antismoking legislation in US counties

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  • Joshua L. Mitchell

Abstract

This article assesses the role of mass media markets in the diffusion of antismoking legislation in the state of Missouri in the US. Testing multiple diffusion theories, this study finds that media markets can facilitate the diffusion of policies among local jurisdictions by exacerbating intercounty competition. More attention should be given to media markets when assessing policy diffusion mechanisms at the local level. Media markets can be an important source for policy information conveyance among counties over a large geographic area. Furthermore, traditional diffusion studies that rely on geographical contiguity measures may not be completely capturing the existence of diffusion by excluding media markets.

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  • Joshua L. Mitchell, 2016. "Examining media markets’ influence on the diffusion of antismoking legislation in US counties," Local Government Studies, Taylor & Francis Journals, vol. 42(5), pages 665-688, September.
    • Handle: RePEc:taf:flgsxx:v:42:y:2016:i:5:p:665-688
    DOI: 10.1080/03003930.2016.1167044
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    Cited by:

    1. Brian Y. An & Adam Butz & Min-Kyeong Cha & Joshua L. Mitchell, 2023. "Following neighbors or regional leaders? Unpacking the effect of geographic proximity in local climate policy diffusion," Policy Sciences, Springer;Society of Policy Sciences, vol. 56(4), pages 825-868, December.
    2. Fix Michael P. & Mitchell Joshua L., 2017. "Examining the Policy Learning Dynamics of Atypical Policies with an Application to State Preemption of Local Dog Laws," Statistics, Politics and Policy, De Gruyter, vol. 8(2), pages 223-247, December.

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