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The discourse of entrepreneurial masculinities (and femininities)

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  • Eleanor Hamilton

Abstract

The overarching concern of this paper is the dominant discourse of entrepreneurship portrayed as a form of masculinity. It argues that this discourse is perpetuated by academic research and by media representations of the entrepreneur. The entrepreneur is represented in the media by a narrow range of male stereotypes, whilst women are under-represented and often that representation is linked to domestic concerns. At the same time, academic studies persistently rely on male experience to theorize entrepreneurship, and women are studied in terms of their difference. This enduring discourse results in entrepreneurial femininities being rendered invisible. This paper argues that studies in entrepreneurship should remain alert to the denial and masking of gender. It calls for entrepreneurship researchers to engage with contemporary debates in gender, culture and media studies and proposes a research agenda to challenge the dominant discourses.

Suggested Citation

  • Eleanor Hamilton, 2013. "The discourse of entrepreneurial masculinities (and femininities)," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 25(1-2), pages 90-99, January.
    • Handle: RePEc:taf:entreg:v:25:y:2013:i:1-2:p:90-99
    DOI: 10.1080/08985626.2012.746879
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    References listed on IDEAS

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    1. Roper, Michael, 1994. "Masculinity and the British Organization Man since 1945," OUP Catalogue, Oxford University Press, number 9780198256939.
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    Cited by:

    1. Welter, Friederike, 2020. "Contexts and gender: Looking back and thinking forward," Working Papers 01/20, Institut für Mittelstandsforschung (IfM) Bonn.
    2. Ninik Sri Rahayu & Masduki & E. R. Nur Ellyanawati, 2023. "Women entrepreneurs’ struggles during the COVID-19 pandemic and their use of social media," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-17, December.
    3. Arezou Abbasianchavari & Alexandra Moritz, 2021. "The impact of role models on entrepreneurial intentions and behavior: a review of the literature," Management Review Quarterly, Springer, vol. 71(1), pages 1-40, February.
    4. Martin Mabunda Baluku & Julius Fred Kikooma & Edward Bantu & Peter Onderi & Kathleen Otto, 2019. "Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-22, December.
    5. Widerstedt, Barbro & Månsson, Jonas & Rosdahl, Jonatan, 2018. "A warm welcome? Access to advisory services for men and women," Economic Analysis and Policy, Elsevier, vol. 58(C), pages 100-110.
    6. Diana M. Hechavarría & Siri A. Terjesen & Amy E. Ingram & Maija Renko & Rachida Justo & Amanda Elam, 2017. "Taking care of business: the impact of culture and gender on entrepreneurs’ blended value creation goals," Small Business Economics, Springer, vol. 48(1), pages 225-257, January.
    7. Daniela Giménez & Andrea Calabrò, 2018. "The salient role of institutions in Women’s entrepreneurship: a critical review and agenda for future research," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 857-882, December.
    8. Van Lieshout, Carry & Smith, Harry & Montebruno, Piero & Bennett, Robert J., 2019. "Female entrepreneurship: business, marriage and motherhood in England and Wales, 1851–1911," LSE Research Online Documents on Economics 115354, London School of Economics and Political Science, LSE Library.
    9. Chiara Cannavale & Giorgia Rivieccio & Lorenza Claudio & Iman Zohoorian Nadali, 2023. "The impact of gender egalitarianism on entrepreneurial cognition: a multilevel analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 4803-4826, October.
    10. Salvador Barragan & Murat S. Erogul & Caroline Essers, 2018. "‘Strategic (dis)obedience’: Female entrepreneurs reflecting on and acting upon patriarchal practices," Gender, Work and Organization, Wiley Blackwell, vol. 25(5), pages 575-592, September.
    11. Alain Fayolle & Shumaila Yousafzai & Saadat Saeed & Colette Henry & Adam Lindgreen, 2015. "Special Issue on: Contextual embeddedness of women’s entrepreneurship: taking stock and looking ahead," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 27(9-10), pages 670-674, October.
    12. Ana Laguía & Cristina García-Ael & Dominika Wach & Juan A. Moriano, 2019. "“Think entrepreneur - think male”: a task and relationship scale to measure gender stereotypes in entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 749-772, September.
    13. Aleš Kubíček & Ondřej Machek, 2019. "Gender-related factors in family business succession: a systematic literature review," Review of Managerial Science, Springer, vol. 13(5), pages 963-1002, November.

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