New product introduction: follower firm timing behaviour
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DOI: 10.1080/10438599.2015.1017262
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Cited by:
- Boyuan Zhong & Houcai Shen, 2022. "New brand introduction and selling mode choice for online retailers with network effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(5), pages 1340-1350, July.
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