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Drivers and barriers of corporate social responsibility in the tourism industry: The case of Malawi

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  • Felix G. Bello
  • Grace Kamanga

Abstract

In developing countries, corporate social responsibility (CSR) programmes help in uplifting local communities by complementing governments’ efforts in providing public services in areas such as education, health, environment and security. But in the tourism industry, CSR has also been closely linked to responsible tourism in which tourism operators’ focus on protecting resources that attract tourists for business sustainability. This paper examines the drivers and barriers of CSR adoption in the tourism industry in Malawi. Data was collected through semi-structured interviews and thematically analysed. The study reveals that the major drivers of CSR in the tourism industry in Malawi are community expectations, management values and commitment, cost reduction, natural and cultural resource management, competitive advantage and company size. The barriers to CSR adoption include lack of resources, lack of clear CSR policy and government support, lack of coordination, mismanagement of CSR resources by communities and lack of awareness.

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  • Felix G. Bello & Grace Kamanga, 2020. "Drivers and barriers of corporate social responsibility in the tourism industry: The case of Malawi," Development Southern Africa, Taylor & Francis Journals, vol. 37(2), pages 181-196, March.
    • Handle: RePEc:taf:deveza:v:37:y:2020:i:2:p:181-196
    DOI: 10.1080/0376835X.2018.1555028
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    Cited by:

    1. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    2. Antonella Biscione & Dorothée Boccanfuso & Annunziata De Felice, 2021. "Regulations and Corporate Environmental Responsibility: evidence from a panel of firms in Transition economies," Applied Economics, Taylor & Francis Journals, vol. 53(54), pages 6286-6299, November.
    3. Haywantee Ramkissoon & Felix Mavondo & Vishnee Sowamber, 2020. "Corporate Social Responsibility at LUX* Resorts and Hotels: Satisfaction and Loyalty Implications for Employee and Customer Social Responsibility," Sustainability, MDPI, vol. 12(22), pages 1-22, November.
    4. Naveed Ahmad & Asif Mahmood & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Mohi ud Din & Ghazanfar Iqbal Khan & Zia Ullah, 2021. "Sustainability as a “New Normal” for Modern Businesses: Are SMEs of Pakistan Ready to Adopt It?," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    5. Zengming Zou & Yu Liu & Naveed Ahmad & Muhammad Safdar Sial & Alina Badulescu & Malik Zia-Ud-Din & Daniel Badulescu, 2021. "What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy," Sustainability, MDPI, vol. 13(2), pages 1-16, January.

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