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The Cape Town International Jazz Festival: More than just jazz

Author

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  • Melville Saayman
  • Riaan Rossouw

Abstract

Economic impact studies have been used to value goods with the characteristics of both public and private goods, such as arts festivals, and have been useful in providing a quantifiable monetary estimate of their worth and, more accurately, of the impact of such events on a specific region. This paper provides just such a valuation, using economic impact analysis conducted on surveys of visitor and organiser spending at the 2009 Cape Town International Jazz Festival. On the basis of the survey data and event budget, a social accounting matrix (SAM) for the Western Cape Province was used to estimate the economic value of the festival to the province's economy (using the classic SAM's multiplier approach). The results of the analysis show that the festival generates approximately R158 million via visitor and organiser spending, and that 1059 jobs depend on it.

Suggested Citation

  • Melville Saayman & Riaan Rossouw, 2010. "The Cape Town International Jazz Festival: More than just jazz," Development Southern Africa, Taylor & Francis Journals, vol. 27(2), pages 255-272.
    • Handle: RePEc:taf:deveza:v:27:y:2010:i:2:p:255-272
    DOI: 10.1080/03768351003740696
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    References listed on IDEAS

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    1. Chris Ryan, 1998. "Economic Impacts of Small Events: Estimates and Determinants — A New Zealand Example," Tourism Economics, , vol. 4(4), pages 339-352, December.
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    Cited by:

    1. Carlos Santos & José Cabral Vieira, 2012. "An Analysis of Visitors' Expenditures in a Tourist Destination: OLS, Quantile Regression and Instrumental Variable Estimators," Tourism Economics, , vol. 18(3), pages 555-576, June.
    2. Gabe, Todd & Lisac, Nicholas, 2013. "Local Economic Impacts of Popular Music Concerts," MPRA Paper 65911, University Library of Munich, Germany.
    3. Chris van Heerden & Melville Saayman, 2018. "Sustainability of a national arts festival," Tourism Economics, , vol. 24(5), pages 576-592, August.

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