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Mega-events and small enterprise development: the 2010 FIFA World Cup opportunities and challenges

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  • Christian Rogerson

Abstract

A mega-event can be a catalyst for long-term outcomes for its host locality or country. Such events are thus of growing importance in the global economy. However, scholarship on mega-events has paid little attention to their implications for small enterprise development. This article addresses the way scholarship dealing with sport mega-events has neglected the small tourism firms. It examines the planning for the 2010 FIFA World Cup in South Africa. A key objective of the 2010 tourism planning is to spread the opportunities offered by this event widely, so as to include small tourism enterprises rather than just the large ones that control and dominate South Africa's tourism economy. The article presents evidence from a range of sources to highlight several challenges national government must deal with to achieve this goal.

Suggested Citation

  • Christian Rogerson, 2009. "Mega-events and small enterprise development: the 2010 FIFA World Cup opportunities and challenges," Development Southern Africa, Taylor & Francis Journals, vol. 26(3), pages 337-352.
    • Handle: RePEc:taf:deveza:v:26:y:2009:i:3:p:337-352
    DOI: 10.1080/03768350903086630
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    Cited by:

    1. Gregor Pfeifer & Fabian Wahl & Martyna Marczak, 2018. "Illuminating the World Cup effect: Night lights evidence from South Africa," Journal of Regional Science, Wiley Blackwell, vol. 58(5), pages 887-920, November.
    2. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.

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