West Africa’s cocoa sector and development within Africa-EU relations: engaging business perspectives

The EU is vigorously pursuing Economic Partnership Agreements (EPAs) in its trade and aid relations with African, Caribbean and Pacific (ACP) countries. Justifying the EPAs as being ‘development friendly’, EU officials promise that aid support to private sector development (PSD) in ACP countries will make free trade systems ‘win–win’. This article, based on the authors’ semi-structured interviews conducted in Ghana and Nigeria, examines the perspectives of cocoa stakeholders vis-à-vis EPAs and PSD. Applying critical discourse analysis to interview transcripts, it underscores areas of overlap and, crucially, divergence among cocoa stakeholders’ own narratives on PSD support in the context of EPAs and the official legitimating discourse of EU institutions. In the process, the article draws critical attention to cocoa business interviewees’ concerns regarding the impact of premature trade liberalisation. It also underscores cocoa stakeholders’ concerns that EU PSD promises are not being fulfilled in terms of actual tangible benefits for business people in this vital ACP export sector. Accordingly, the article contributes to, and corroborates, an existing critical scholarly literature which problematises the strategic functions of donor PSD discourse in presenting free trade reforms as being ‘pro-poor’ in the post-Washington Consensus.