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Capable, splendorous and unequal: international media portrayals of Brazil during the 2014 World Cup

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  • Billy Graeff
  • Diego Monteiro Gutierrez
  • Thais Sardá
  • Paul Bretherton
  • Marco Bettine

Abstract

This article examines how Brazil was perceived internationally during the 2014 World Cup (2014WC), for which one of Brazil’s perceived objectives was to enhance its international image to play a more significant role on the world stage. Nine media outlets’ coverage of the 2014WC was analysed using the website Alexa. These outlets published 699 articles about diverse themes relating to Brazilian society. The outlets studied considered the event a success overall and emphasised Brazil’s natural beauty, but raised concerns about social problems such as inequality. We conclude that the 2014WC updated but did not fundamentally alter Brazil’s international image.

Suggested Citation

  • Billy Graeff & Diego Monteiro Gutierrez & Thais Sardá & Paul Bretherton & Marco Bettine, 2019. "Capable, splendorous and unequal: international media portrayals of Brazil during the 2014 World Cup," Third World Quarterly, Taylor & Francis Journals, vol. 40(4), pages 796-814, April.
    • Handle: RePEc:taf:ctwqxx:v:40:y:2019:i:4:p:796-814
    DOI: 10.1080/01436597.2018.1526070
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    Cited by:

    1. Xinze Li & Ronghui Yu & Chenjie Yan & Hongwei Xie, 2022. "A Study on the Path to the Sustainable Development of Sports-Consuming Cities—A Qualitative Comparative Analysis of Fuzzy Sets Based on Data from 35 Cities in China," IJERPH, MDPI, vol. 19(16), pages 1-14, August.

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