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Development Made Sexy: how it happened and what it means

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  • John Cameron
  • Anna Haanstra

Abstract

This article examines the recent trend among Northern development organisations to represent development as sexy in awareness and fundraising campaigns. The article argues that the ways in which development organisations represent the global South and development work play an important role in the construction of social power relations between people in the global North and the global South. The representation of development as sexy is compared and contrasted to other representations of development that highlight scarcity and deprivation. The article argues that, although the representation of development as sexy avoids portrayals of poor people in the global South as helpless victims, it presents an image of development in which the most important form of agency is Northern charity.

Suggested Citation

  • John Cameron & Anna Haanstra, 2008. "Development Made Sexy: how it happened and what it means," Third World Quarterly, Taylor & Francis Journals, vol. 29(8), pages 1475-1489.
    • Handle: RePEc:taf:ctwqxx:v:29:y:2008:i:8:p:1475-1489
    DOI: 10.1080/01436590802528564
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    Cited by:

    1. Becklake Sarah, 2014. "NGOs and the making of “development tourism destinations”: The case of “destino Guatemala”," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 6(2), pages 223-242, November.
    2. Manaf Kottakkunnummal, 2015. "Making up Pious Women: Politics, Charity and Gender among Muslims of Kerala," Indian Journal of Gender Studies, Centre for Women's Development Studies, vol. 22(3), pages 358-386, October.
    3. John D. Cameron & Emmanuel Solomon & William Clarke, 2022. "Soundtracks of Poverty and Development: Music, Emotions and Representations of the Global South," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 34(2), pages 785-805, April.
    4. Kamna Patel, 2022. "Being Cosmopolitan: Marketing Development Studies in the Neoliberal University," Progress in Development Studies, , vol. 22(3), pages 222-238, July.
    5. Ben Jones, 2017. "Looking Good: Mediatisation and International NGOs," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(1), pages 176-191, January.
    6. Sara Kinsbergen & Dirk-Jan Koch & Christine Plaisier & Lau Schulpen, 2022. "Long-Lasting, But Not Transformative. An Ex-post Sustainability Study of Development Interventions of Private Development Initiatives," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 34(1), pages 51-76, February.

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