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Assessing landscape preferences: a visual choice experiment in the agricultural region of Märkische Schweiz, Germany

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  • Kati Häfner
  • Ingo Zasada
  • Boris T. van Zanten
  • Fabrizio Ungaro
  • Mark Koetse
  • Annette Piorr

Abstract

Natural amenities and the aesthetic value of agricultural landscapes are important territorial assets for improving rural tourism and the quality of the living environment. To identify which characteristics shape the visual quality of a landscape, a stated-preference survey was conducted (N = 200) using photorealistic landscape visualisations of four different landscape attributes (point green elements, linear green elements, crop diversity and presence of livestock). We estimated respondents’ preferences for landscape attributes, examined the extent of agreement among respondents and identified socio-economic factors influencing their responses. Results revealed that point elements had the highest general preference. About 70% of respondents preferred diverse and highly structured landscapes, while about 30% of respondents had opposing preferences. Preferences were also found to be dependent on the individual’s sociocultural background, such as their level of education, gender or age. These results can help to improve the multi-objective targeting of policies by including an aesthetic value perspective.

Suggested Citation

  • Kati Häfner & Ingo Zasada & Boris T. van Zanten & Fabrizio Ungaro & Mark Koetse & Annette Piorr, 2018. "Assessing landscape preferences: a visual choice experiment in the agricultural region of Märkische Schweiz, Germany," Landscape Research, Taylor & Francis Journals, vol. 43(6), pages 846-861, August.
    • Handle: RePEc:taf:clarxx:v:43:y:2018:i:6:p:846-861
    DOI: 10.1080/01426397.2017.1386289
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    1. Zhou, Long & Li, Yixin & Cheng, Jialin & Qin, Yu & Shen, Guoqiang & Li, Bin & Yang, Huajie & Li, Sihong, 2023. "Understanding the aesthetic perceptions and image impressions experienced by tourists walking along tourism trails through continuous cityscapes in Macau," Journal of Transport Geography, Elsevier, vol. 112(C).
    2. O'Donoghue, Cathal & Hynes, Stephen & Kilgarriff, Paul & Ryan, Mary & Tsakiridis, Andreas, 2020. "Assessing preferences for rural landscapes: An attribute based choice modelling approach," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(2), August.
    3. Nicholas Tyack & Milan Ščasný, 2018. "Social Valuation of Genebank Activities: Assessing Public Demand for Genetic Resource Conservation in the Czech Republic," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    4. Anastasija Novikova & Lucia Rocchi & Bernardas Vaznonis, 2019. "Valuing Agricultural Landscape: Lithuanian Case Study Using a Contingent Valuation Method," Sustainability, MDPI, vol. 11(9), pages 1-13, May.
    5. Lucia Rocchi & Anastasija Novikova & Bernardas Vaznonis, 2022. "Assessing Consumer Preferences and Willingness to Pay for Agricultural Landscape Attributes in Lithuania," Land, MDPI, vol. 11(10), pages 1-15, September.
    6. Esperanza Ayuga-Téllez & Juan José Ramírez-Montoro & Maria Ángeles Grande-Ortiz & Diego Muñoz-Violero, 2021. "Differences in Visual Preference in Rural Landscapes on the Plain of La Mancha in Spain," Sustainability, MDPI, vol. 13(24), pages 1-15, December.
    7. Spyra, Marcin & La Rosa, Daniele & Zasada, Ingo & Sylla, Marta & Shkaruba, Anton, 2020. "Governance of ecosystem services trade-offs in peri-urban landscapes," Land Use Policy, Elsevier, vol. 95(C).
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    9. Rong Fan & Junxi Fan & Jiayu Song & Kaiyuan Li & Wenli Ji, 2021. "Naturalness in the City: Demographic Groups’ Differences in Preference for Deciduous Landscape," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    10. Castillo-Eguskitza, Nekane & Hoyos, David & Onaindia, Miren & Czajkowski, Mikolaj, 2019. "Unraveling local preferences and willingness to pay for different management scenarios: A choice experiment to biosphere reserve management," Land Use Policy, Elsevier, vol. 88(C).
    11. Tae-Hwa Kim & Ki-Suk Chun & Seung-Ryong Yang, 2021. "Analyzing the Impact of Agrophotovoltaic Power Plants on the Amenity Value of Agricultural Landscape: The Case of the Republic of Korea," Sustainability, MDPI, vol. 13(20), pages 1-16, October.
    12. Francisco Cebrián Abellán & Carmen García Martínez, 2021. "Landscape and Tourism as Tools for Local Development in Mid-Mountain Rural Areas in the Southeast of Spain (Castilla-La Mancha)," Land, MDPI, vol. 10(2), pages 1-18, February.
    13. Zasada, I. & Weltin, M. & Reutter, M. & Verburg, P.H. & Piorr, A., 2018. "EU’s rural development policy at the regional level—Are expenditures for natural capital linked with territorial needs?," Land Use Policy, Elsevier, vol. 77(C), pages 344-353.
    14. Borbála Benkhard & Péter Csorba & Tamás Mester & Dániel Balla & Emőke Kiss & György Szabó & István Fazekas & Róbert Vass & Azin Rooien & Mária Vasvári, 2023. "Effects of Mosaic Natural Conditions on the Tourism Management of a Lowland Water Reservoir, Lake Tisza, Hungary," Land, MDPI, vol. 12(12), pages 1-19, November.
    15. Lin, Yi-Hsing & Hong, Chun-Fu & Lee, Chun-Hung & Chen, Chih-Cheng, 2020. "Integrating Aspects of Ecosystem Dimensions into Sorghum and Wheat Production Areas in Kinmen, Taiwan," Land Use Policy, Elsevier, vol. 99(C).
    16. Raviv, Orna & Tchetchik, Anat & Lotan, Alon & Izhaki, Ido & Zemah Shamir, Shiri, 2021. "Direct and indirect valuation of air-quality regulation service as reflected in the preferences towards distinct types of landscape in a biosphere reserve," Ecological Economics, Elsevier, vol. 180(C).
    17. Schaak, Henning & Musshoff, Oliver, 2020. "Public preferences for pasture landscapes in Germany—A latent class analysis of a nationwide discrete choice experiment," Land Use Policy, Elsevier, vol. 91(C).
    18. Gomes, L.C. & Bianchi, F.J.J.A. & Cardoso, I.M. & Schulte, R.P.O. & Arts, B.J.M. & Fernandes Filho, E.I., 2020. "Land use and land cover scenarios: An interdisciplinary approach integrating local conditions and the global shared socioeconomic pathways," Land Use Policy, Elsevier, vol. 97(C).
    19. Admasu, Wubante Fetene & Van Passel, Steven & Nyssen, Jan & Minale, Amare Sewnet & Tsegaye, Enyew Adgo, 2021. "Eliciting farmers’ preferences and willingness to pay for land use attributes in Northwest Ethiopia: A discrete choice experiment study," Land Use Policy, Elsevier, vol. 109(C).
    20. Raelin Kronenberg & Sarah Lovell & Bhuwan Thapa & Christine Spinka & Corinne Valdivia & Michael Gold & Sougata Bardhan, 2023. "Survey of Missouri Landowners to Explore the Potential of Woody Perennials to Integrate Conservation and Production," Land, MDPI, vol. 12(10), pages 1-17, October.
    21. Schaak, Henning & Mußhoff, Oliver, 2019. "Public preferences for livestock presence in pasture landscape: A latent class analysis of a discrete choice experiment in Germany," DARE Discussion Papers 1901, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    22. Jingxiong Huang & Jiaqi Liang & Mengsheng Yang & Yuan Li, 2022. "Visual Preference Analysis and Planning Responses Based on Street View Images: A Case Study of Gulangyu Island, China," Land, MDPI, vol. 12(1), pages 1-15, December.

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