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Water conservation under scarcity conditions: testing the long-run effectiveness of a water conservation awareness campaign in Jordan

Author

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  • Kim J. Zietlow
  • Mirja Michalscheck
  • Meike Weltin

Abstract

This study measures the long-run effect of the Abu Tawfeer media campaign in Jordan. Based on a representative sample (N = 367) conducted five years after the end of the campaign, a multivariate instrumental variable regression analysis shows that the campaign only marginally changed people’s water conservation awareness and behaviour. The rigorous methodological approach allows disentangling the distinct channels through which the effect of the conservation campaign was transmitted. Moreover, this is one of the first studies that comprehensively examines the role of awareness in determining water conservation behaviour.

Suggested Citation

  • Kim J. Zietlow & Mirja Michalscheck & Meike Weltin, 2016. "Water conservation under scarcity conditions: testing the long-run effectiveness of a water conservation awareness campaign in Jordan," International Journal of Water Resources Development, Taylor & Francis Journals, vol. 32(6), pages 997-1009, November.
  • Handle: RePEc:taf:cijwxx:v:32:y:2016:i:6:p:997-1009
    DOI: 10.1080/07900627.2016.1159947
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    Cited by:

    1. Molle, Francois & Al Karablieh, E. & Al Naber, M. & Closas, Alvar & Salman, A., 2017. "Groundwater governance in Jordan: the case of Azraq Basin. A Policy White Paper," IWMI Reports 273350, International Water Management Institute.
    2. Isaac Busayo Oluwatayo & Tamunotonye Mayowa Braide, 2022. "Socioeconomic Determinants of Households’ Vulnerability to Drought in Western Cape, South Africa," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    3. Emma Weitkamp & Lindsey McEwen & Patty Ramirez, 2020. "Communicating the hidden: toward a framework for drought risk communication in maritime climates," Climatic Change, Springer, vol. 163(2), pages 831-850, November.

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