IDEAS home Printed from https://ideas.repec.org/a/taf/ceasxx/v64y2012i8p1505-1523.html
   My bibliography  Save this article

Ukrainian Nation Branding Off-line and Online: Verka Serduchka at the Eurovision Song Contest

Author

Listed:
  • Galina Miazhevich

Abstract

Supplementary material for this essay can be found in the online version at: http://www.tandfonline.com/loi/ceas20 (Figures S1, S2 and S3). This article was written with the generous support of the Gorbachev Media Fellowship. I would also like to thank Stephen Hutchings for his valuable comments on earlier versions and very useful feedback by Jeremy Morris and Vlad Strukov.This essay looks at the role of the Eurovision Song Contest—an annual regularised European media event—in fostering the reconceptualisation of national selves of participating states. It draws attention to the representations of ‘new’ post-Soviet national brands at Eurovision in their interspatial (national, international and transnational) and inter-temporal (Soviet and post-Soviet) dimensions using the case of Ukraine. The essay argues that, through the manipulation of gendered, sexual and ethnic stereotypes, and by exploiting a kitsch idiom, the Ukrainian entry by Verka Serduchka in 2007, as well as the online responses to the show, aimed to articulate a vision of European nationhood, which simultaneously staked a position among other states of the former Soviet Union and reconfigured relationships with the shared Soviet past.

Suggested Citation

  • Galina Miazhevich, 2012. "Ukrainian Nation Branding Off-line and Online: Verka Serduchka at the Eurovision Song Contest," Europe-Asia Studies, Taylor & Francis Journals, vol. 64(8), pages 1505-1523.
    • Handle: RePEc:taf:ceasxx:v:64:y:2012:i:8:p:1505-1523
    DOI: 10.1080/09668136.2012.712274
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09668136.2012.712274
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09668136.2012.712274?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ceasxx:v:64:y:2012:i:8:p:1505-1523. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ceas .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.