IDEAS home Printed from https://ideas.repec.org/a/taf/cdipxx/v31y2021i7p896-908.html
   My bibliography  Save this article

Digital philanthropy for the masses: crowdfunding platforms marketising NGO partnerships for individual giving in India

Author

Listed:
  • Shonali Ayesha Banerjee

Abstract

This article demonstrates the complex role digital crowdfunding platforms play in non-profit fundraising, exploring the nebulous area they occupy when partnered with NGOs in India. Using data from platforms GlobalGiving and Impact Guru to identify the complicated partnerships between platforms and NGOs, it examines the problematic nature of marketised fundraising models. By advocating competitive and technologised practices, crowdfunding platforms create tensions between themselves and their NGO partners, who are forced to continuously adjust and innovate their fundraising strategies. Given their emphasis on profit generation, this article argues that digital platforms limit their intention to create inclusive fundraising spaces for NGOs.

Suggested Citation

  • Shonali Ayesha Banerjee, 2021. "Digital philanthropy for the masses: crowdfunding platforms marketising NGO partnerships for individual giving in India," Development in Practice, Taylor & Francis Journals, vol. 31(7), pages 896-908, October.
    • Handle: RePEc:taf:cdipxx:v:31:y:2021:i:7:p:896-908
    DOI: 10.1080/09614524.2021.1938515
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09614524.2021.1938515
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09614524.2021.1938515?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:cdipxx:v:31:y:2021:i:7:p:896-908. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/cdip .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.