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National image as a competitive disadvantage: the case of the New Zealand organic food industry

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  • Geoffrey Jones
  • Simon Mowatt

Abstract

This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark which were similar in size and shared significant export agri-business sectors, but whose organic food sector became significantly larger. While the power of incumbent vested interests and unsupportive public policies emerge as major explanatory factors, the article argues that the long-established national image of New Zealand as a clean and green country may have been the major constraint.

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  • Geoffrey Jones & Simon Mowatt, 2016. "National image as a competitive disadvantage: the case of the New Zealand organic food industry," Business History, Taylor & Francis Journals, vol. 58(8), pages 1262-1288, November.
    • Handle: RePEc:taf:bushst:v:58:y:2016:i:8:p:1262-1288
    DOI: 10.1080/00076791.2016.1178721
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    Cited by:

    1. Barbara Ribeiro & James A. Turner, 2021. "Sustainability Buckets: A Flexible Heuristic for Facilitating Strategic Investment on Place-Dependent Sustainability Narratives," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    2. Helene Seidel-Sterzik & Sarah McLaren & Elena Garnevska, 2018. "Effective Life Cycle Management in SMEs: Use of a Sector-Based Approach to Overcome Barriers," Sustainability, MDPI, vol. 10(2), pages 1-22, January.

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