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The art of advertising railways: organisation and coordination in Britain's railway marketing, 1860-1910

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  • Hiroki Shin

Abstract

This article examines early developments in Britain's railway companies' marketing. Railways have long been considered primarily manufacturers of transport and their selling efforts have attracted little attention from historians. Recent approaches to business history have revealed some important aspects of modern corporations' contributions to the cultural construction of social and economic behaviour. However, there is little research about public transport's role in encouraging people's movement. The article demonstrates the sophisticated promotional machinery developed by railway companies from the late nineteenth century, as well as shedding light on the hitherto neglected coordination of railway advertising at the Railway Clearing House.

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  • Hiroki Shin, 2014. "The art of advertising railways: organisation and coordination in Britain's railway marketing, 1860-1910," Business History, Taylor & Francis Journals, vol. 56(2), pages 187-213, March.
    • Handle: RePEc:taf:bushst:v:56:y:2014:i:2:p:187-213
    DOI: 10.1080/00076791.2013.771333
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    1. repec:rdg:wpaper:em-dp2008-55 is not listed on IDEAS
    2. Lucy Newton, 2008. "Branding, Marketing and Product Innovation: The attempts of British Banks to Reach Consumers in the Interwar Period," Economics Discussion Papers em-dp2008-55, Department of Economics, University of Reading.
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    Cited by:

    1. Abida Naurin & Shahbaz Gul, 2023. "The Impact of Railway Development on Economic Growth through CPEC," PIDE-Working Papers 2023:5, Pakistan Institute of Development Economics.

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