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Nationalism, social capital and economic empowerment: SANLAM and the economic upliftment of the Afrikaner people, 1918-1960

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  • Grietjie Verhoef

Abstract

At the beginning of the twentieth century the Cape-based Afrikaner elite used their social networks to establish an insurance company to address their business aspirations as well as wider economic empowerment needs of poor Afrikaners. This contribution explores the operating dynamics of social capital of an elite portion of society to benefit the wider Afrikaner community, thereby establishing new networks among Afrikaners. By the second half of the twentieth century the South African Life Assurance Company (Sanlam) developed from a local Cape-based enterprise to a strong diversified corporation extending social capital from the limited elite group to Afrikaners in the wider context of South Africa. The networks among Afrikaners were the key to the successful development of Sanlam and associated companies.

Suggested Citation

  • Grietjie Verhoef, 2008. "Nationalism, social capital and economic empowerment: SANLAM and the economic upliftment of the Afrikaner people, 1918-1960," Business History, Taylor & Francis Journals, vol. 50(6), pages 695-713.
    • Handle: RePEc:taf:bushst:v:50:y:2008:i:6:p:695-713
    DOI: 10.1080/00076790802420344
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    References listed on IDEAS

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    1. Guido de Blasio & Giorgio Nuzzo, 2006. "The Legacy of History for Economic Development: The Case of Putnam's Social Capital," Temi di discussione (Economic working papers) 591, Bank of Italy, Economic Research and International Relations Area.
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    Cited by:

    1. Ethné M. Swartz & Frances M. Amatucci & Jonathan T. Marks, 2019. "Contextual Embeddedness As A Framework: The Case Of Entrepreneurship In South Africa," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-24, September.

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