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Changes in Provincial Retail Practice during the Eighteenth Century, with Particular Reference to Central-Southern England

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  • Christina Fowler

Abstract

This essay examines the development of the retail sector in eighteenth-century provincial England, with particular reference to Hamsphire. The move to fixed place retailing is set against a background of changing wholesale and domestic distribution techniques and the significant demographic shifts experienced at the time. The role of the market, fair, and itinerant trader are considered against the rise of the increasingly specialist resident retailer. Innovations in retail practice (fixed pricing, advertising, loss leaders, the promotion of cash, the tightening of credit and the introduction of branded goods) are examined, collectively indicating that retail distribution underwent a significant transformation in the late eighteenth century.

Suggested Citation

  • Christina Fowler, 1998. "Changes in Provincial Retail Practice during the Eighteenth Century, with Particular Reference to Central-Southern England," Business History, Taylor & Francis Journals, vol. 40(4), pages 37-54.
    • Handle: RePEc:taf:bushst:v:40:y:1998:i:4:p:37-54
    DOI: 10.1080/00076799800000337
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    Cited by:

    1. Pantano, Eleonora & Dennis, Charles & De Pietro, Michela, 2021. "Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    2. Jon Stobart & Lucy Bailey, 2018. "Retail revolution and the village shop, c. 1660–1860," Economic History Review, Economic History Society, vol. 71(2), pages 393-417, May.
    3. Bruno Blondé & Ilja Van Damme, 2010. "Retail growth and consumer changes in a declining urban economy: Antwerp (1650–1750)," Economic History Review, Economic History Society, vol. 63(3), pages 638-663, August.
    4. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.

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