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Constructing a Balance between Price and Non-Price Competition in British Multiple Food Retailing 1954-64

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  • Carlo Morelli

Abstract

The objective of this article is to examine the transition from atomistic to oligopolistic competition within the British grocery food retailing market. The focus of the article is the period from the end of post-war rationing in 1954 to the passing of the Trading Stamps Act in 1964. It was during this decade that multiple retailers fundamentally altered the nature of competition within the industry. This article maintains that it was this decade that also defined the future pattern of development of firms within the grocery retailing market. However, as the article makes clear, multiple retailers were neither united in their approach, nor entirely voluntary participants in this transformation.

Suggested Citation

  • Carlo Morelli, 1998. "Constructing a Balance between Price and Non-Price Competition in British Multiple Food Retailing 1954-64," Business History, Taylor & Francis Journals, vol. 40(2), pages 45-61.
    • Handle: RePEc:taf:bushst:v:40:y:1998:i:2:p:45-61
    DOI: 10.1080/00076799800000168
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    Cited by:

    1. Carlo Morelli, 2003. "The Development of Chain Store Retailing in the US and Britain 1850-1950," Dundee Discussion Papers in Economics 148, Economic Studies, University of Dundee.
    2. Carlo Morelli, 2009. "Modern British Retailing in the Late 20th Century: Increasing Value?," Dundee Discussion Papers in Economics 227, Economic Studies, University of Dundee.

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