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Analysis of peer effects on consumption in rural China based on social networks

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  • Jisheng Yang
  • Jiaolong Li
  • Yanjun Cao

Abstract

This study empirically analyses peer effects on daily essential consumption and social related expenditure in rural China, where clan clustering often characterizes villages. The proportion of peer effects and autonomous behaviour in households’ consumption behaviour is estimated by quasi-maximum likelihood estimation of the spatial autoregressive model, which includes the differences in characteristics between the household and its peers. It shows that, households put more weight on peer effects in daily essentials consumption, whereas more weight is put on autonomous behaviour in social related expenditure. In addition, peer effects may be significantly overestimated, especially for clothing and human affairs expenditure, if the differences in characteristics between the household and its peers are not considered.

Suggested Citation

  • Jisheng Yang & Jiaolong Li & Yanjun Cao, 2023. "Analysis of peer effects on consumption in rural China based on social networks," Applied Economics, Taylor & Francis Journals, vol. 55(6), pages 617-635, February.
    • Handle: RePEc:taf:applec:v:55:y:2023:i:6:p:617-635
    DOI: 10.1080/00036846.2022.2092592
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    Cited by:

    1. Yijia Wang & Senwei Huang & Jia Liu, 2023. "Research on the Rural Environmental Governance and Interaction Effects of Farmers under the Perspective of Circular Economy—Evidence from Three Provinces of China," Sustainability, MDPI, vol. 15(17), pages 1-20, September.
    2. Xu, Xuelu & Jin, Zeyang, 2024. "Impact of Return Migration on Employment Structure: Evidence from Rural China," Journal of Asian Economics, Elsevier, vol. 91(C).
    3. Mingdi Wang & Biao Luo, 2024. "Research Progress of Peer Effects in Consumption Based on CiteSpace Analysis," Sustainability, MDPI, vol. 16(15), pages 1-22, July.

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