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Social Media Sentiments and Firm Value

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  • Samuel Jebaraj Benjamin
  • Pallab Kumar Biswas
  • M Srikamalaladevi M Marathamuthu
  • Murugesh Arunachalam

Abstract

This paper examines the link between social media sentiments and firm value. Using a sample of Fortune 500 firms from 2010 to 2017, we find that positive social media sentiments increase firm value, whereas negative social media sentiments do not decrease firm value. Next, we consider the link between social media sentiments and firm value in the context of the firms’ environmental, social, and governance performance. Our main findings remain unchanged for firms with low environmental, social, and governance performance. We also find that these results are more pronounced for firms in industries with high advertising spending. Our results are supported by a series of robustness tests.

Suggested Citation

  • Samuel Jebaraj Benjamin & Pallab Kumar Biswas & M Srikamalaladevi M Marathamuthu & Murugesh Arunachalam, 2022. "Social Media Sentiments and Firm Value," Applied Economics, Taylor & Francis Journals, vol. 54(26), pages 2983-2997, June.
  • Handle: RePEc:taf:applec:v:54:y:2022:i:26:p:2983-2997
    DOI: 10.1080/00036846.2021.2001421
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    Cited by:

    1. Zhang, Dengjun & Wellalage, Nirosha Hewa & Fernandez, Viviana, 2022. "Environmental assurance, gender, and access to finance: Evidence from SMEs," International Review of Financial Analysis, Elsevier, vol. 83(C).
    2. Samuel Jebaraj Benjamin & Zhuoan Feng & Pallab Kumar Biswas, 2023. "Negative Social Media Sentiments and Capital Structure," Capital Markets Review, Malaysian Finance Association, vol. 31(2), pages 1-22.
    3. Macchioni, Riccardo & Prisco, Martina & Zagaria, Claudia, 2024. "The value relevance of voluntary disclosure through social media platforms: Evidence from European Union listed firms," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
    4. Zihuang Huang & Qing Xu & Xinyu Wang, 2024. "Does Investors’ Online Public Opinion Divergence Increase the Trading Volume? Evidence from the CSI 300 Index Constituents," JRFM, MDPI, vol. 17(8), pages 1-17, July.

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