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The relationship between export market orientation and export performance: an empirical study

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  • Majed Barjas G. Alotaibi
  • Yabin Zhang

Abstract

This article investigates the relationship between export market orientation and export performance in Saudi export firms. Questionnaire method was used to collect the data from managers of export firms with the mediating role of export strategy. The data were analysed using structural equation modelling (SEM) implemented using AMOS software. Results of SEM analysis showed that export market orientation has impact on export performance. The mediator variable export strategy was found to have partial mediation role in the relationship. This article joins the literature of international trade by adding the perspective of Saudi export firms. Managers of export firms can employ the study to support their firm towards the effect of market orientation on their performance.

Suggested Citation

  • Majed Barjas G. Alotaibi & Yabin Zhang, 2017. "The relationship between export market orientation and export performance: an empirical study," Applied Economics, Taylor & Francis Journals, vol. 49(23), pages 2253-2258, May.
    • Handle: RePEc:taf:applec:v:49:y:2017:i:23:p:2253-2258
    DOI: 10.1080/00036846.2016.1237743
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    1. Olimpia C. Racela & Amonrat Thoumrungroje, 2014. "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 1-14.
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    6. John W Cadogan & Adamantios Diamantopoulos & Charles Pahud de Mortanges, 1999. "A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(4), pages 689-707, December.
    7. Harcharanjit Singh & Rosli Mahmood, 2013. "Determining the Effect of Export Market Orientation on Export Performance of Small and Medium Enterprises in Malaysia: An Exploratory Study," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 3(6), pages 1-15.
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    3. Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi, 2020. "Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 7(1), pages 47-63, March.
    4. Nakos, George & Dimitratos, Pavlos & Elbanna, Said, 2019. "The mediating role of alliances in the international market orientation-performance relationship of smes," International Business Review, Elsevier, vol. 28(3), pages 603-612.
    5. Bambang Tjahjadi & Noorlailie Soewarno & Dewi Nabilah Anwar & Atika Fairuzi, 2024. "Effect of Human Capital and Information Capital Readiness on Business Sustainability: Do Market Orientation and Business Performance Matter?," SAGE Open, , vol. 14(1), pages 21582440231, January.

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