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Do movie contents influence box-office revenues?

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  • Pedro Garcia-del-Barrio
  • Hugo Zarco

Abstract

This article studies the determinants of box-office revenues in the motion picture industry. We first adopt an approach that takes into account quality signals (e.g. talent concentration, movie budget and Oscar awards, among others) to analyse the empirical relationship between category-specific parenthood ratings (R-ratings) and box-office revenues. Then, by matching movie contents with economic performance records, our original approach reveals that offensive contents like profanity or nudity may be a hindrance to achieve economic returns, while violent contents seems to enhance box-office revenues. Further research is needed to clarify the interaction in this regard between production budget and movie contents.

Suggested Citation

  • Pedro Garcia-del-Barrio & Hugo Zarco, 2017. "Do movie contents influence box-office revenues?," Applied Economics, Taylor & Francis Journals, vol. 49(17), pages 1679-1688, April.
    • Handle: RePEc:taf:applec:v:49:y:2017:i:17:p:1679-1688
    DOI: 10.1080/00036846.2016.1223828
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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    2. Kang, Lili & Peng, Fei & Anwar, Sajid, 2022. "All that glitters is not gold: Do movie quality and contents influence box-office revenues in China?," Journal of Policy Modeling, Elsevier, vol. 44(2), pages 492-510.

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