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Willingness to pay and the choice of question format: experimental results

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  • Peter Frykblom

Abstract

This study revisits the issue of hypothetical and actual willingness to pay. In two recent letters the validity of the contingent valuation method has been questioned. The studies include comparisons of hypothetical and actual economic commitments that were elicited through two different question formats. However, in order to attribute a difference in responses to a hypothetical bias, it must first be shown that the question formats generate equal responses under the same conditions. This letter not only contains the same comparison as the two recent letters, subsequent comparisons to investigate the question formats are also conducted. The rejection of equality between the two question formats raises questions concerning previous results.

Suggested Citation

  • Peter Frykblom, 2000. "Willingness to pay and the choice of question format: experimental results," Applied Economics Letters, Taylor & Francis Journals, vol. 7(10), pages 665-667.
    • Handle: RePEc:taf:apeclt:v:7:y:2000:i:10:p:665-667
    DOI: 10.1080/135048500415987
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    Citations

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    Cited by:

    1. Franziska Voelckner, 2006. "An empirical comparison of methods for measuring consumers’ willingness to pay," Marketing Letters, Springer, vol. 17(2), pages 137-149, April.
    2. Müller, Holger & Kroll, Eike B. & Vogt, Bodo, 2012. "Violations of procedure invariance—The case of preference reversals in monadic and competitive product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 406-412.
    3. James Murphy & P. Allen & Thomas Stevens & Darryl Weatherhead, 2005. "A Meta-analysis of Hypothetical Bias in Stated Preference Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 30(3), pages 313-325, March.
    4. Nicolas Jacquemet & Stephane Luchini & Robert-Vincent Joule & Jason Shogren, 2008. "Do French student really bid sincerely?," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00277282, HAL.
    5. Murat Isik, 2006. "An experimental analysis of impacts of uncertainty and irreversibility on willingness-to-pay," Applied Economics Letters, Taylor & Francis Journals, vol. 13(2), pages 67-72.
    6. Holger Müller & Eike Benjamin Kroll & Bodo Vogt, 2010. "When Judgments and Preferences Fail to Conform: Research on Preference Reversals for Product Purchases," FEMM Working Papers 100003, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    7. Marine Le Gall-Ely, 2009. "Définition, mesure et déterminants du consentement à payer du consommateur : synthèse critique et voies de recherche," Post-Print hal-00522826, HAL.
    8. John List & Craig Gallet, 2001. "What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(3), pages 241-254, November.

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