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Do network news agencies play their dominant strategies? Empirical evidence from lead news stories

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  • Steven Caudill
  • Franklin Mixon

Abstract

Do network news agencies (ABC, CBS, and NBC) play their dominant strategies in selecting the lead news story (cover story) for nightly newscasts? The present paper seeks an answer to this question by employing elementary game-theory analysis and simple logit/ordered logit regression models to examine the choice the network agencies make in selecting a nightly lead news story. While economic theory predicts lead stories based on company projections of events likely to be judged as 'important' to consumer-viewers (the dominant strategy), statistical evidence presented here suggests that deciphering the dominant strategies is quite difficult. This ultimate result is likely due to demander preferences that often drive liberal and sensationalism biases in the media.

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  • Steven Caudill & Franklin Mixon, 1998. "Do network news agencies play their dominant strategies? Empirical evidence from lead news stories," Applied Economics Letters, Taylor & Francis Journals, vol. 5(10), pages 623-629.
    • Handle: RePEc:taf:apeclt:v:5:y:1998:i:10:p:623-629
    DOI: 10.1080/135048598354294
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