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Impact of lawyer advertising on the image of lawyers in the United States

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  • Richard Cebula

Abstract

The US Supreme Court in 1977 declared that most bans on lawyer advertising were unconstitutional. Since that decision, the volume of lawyer advertising has grown very rapidly. In addition, since the mid-1980s, Gallup polls indicate that the public's image of the law profession has declined substantially. Many members of the law profession casually conjecture that this decline is due to lawyer advertising. By contrast, this study offers a hypothesis that lawyer advertising should enhance the image of lawyers. In an effort to test this hypothesis, this study empirically investigates the impact of lawyer advertising on the image of the law profession. OLS results reveal that lawyer advertising may in fact elevate the image of lawyers in the USA.

Suggested Citation

  • Richard Cebula, 1997. "Impact of lawyer advertising on the image of lawyers in the United States," Applied Economics Letters, Taylor & Francis Journals, vol. 4(11), pages 675-678.
    • Handle: RePEc:taf:apeclt:v:4:y:1997:i:11:p:675-678
    DOI: 10.1080/758530647
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