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Deriving technology indicators from corporate websites: a comparative assessment using patents

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  • Sebastian Heinrich

Abstract

This paper investigates the potential of indicators derived from corporate websites to measure technology related concepts. Using artificial intelligence (AI) technology as a case in point, I construct a 24-year panel combining the texts of websites and patent portfolios for over 1,000 large companies. By identifying AI exposure with a comprehensive keyword set, I show that website and patent data are strongly related, suggesting that corporate websites constitute a promising data source to trace AI technologies.

Suggested Citation

  • Sebastian Heinrich, 2025. "Deriving technology indicators from corporate websites: a comparative assessment using patents," Applied Economics Letters, Taylor & Francis Journals, vol. 32(1), pages 28-41, January.
  • Handle: RePEc:taf:apeclt:v:32:y:2025:i:1:p:28-41
    DOI: 10.1080/13504851.2023.2244228
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