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Owning the issue pays off: Investor reaction to intensity of corporate socio-political activism

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  • Hammad Ul Haq
  • Jiyoung Shin

Abstract

We examine investor reaction to corporate socio-political activism (CSA). CSA relates to companies taking a stance on divisive political and social issues. We contribute to existing research on CSA by showing that activism is beneficial for companies, especially when societal discourse about a socio-political issue becomes noisy. In addition, we highlight that investor reaction is more positive for companies engaging in a higher intensity of activism. Investors perceive that the stakeholders will reward companies that decide to take a radical stance by owning and championing a specific socio-political issue to fight for broader societal change.

Suggested Citation

  • Hammad Ul Haq & Jiyoung Shin, 2024. "Owning the issue pays off: Investor reaction to intensity of corporate socio-political activism," Applied Economics Letters, Taylor & Francis Journals, vol. 31(20), pages 2134-2137, November.
    • Handle: RePEc:taf:apeclt:v:31:y:2024:i:20:p:2134-2137
    DOI: 10.1080/13504851.2023.2211327
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