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Media bias with asymmetric media quality

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  • Sangwoo Yang

Abstract

This paper develops a location model of media bias with asymmetric media quality. In the model, media quality is defined as an ability to reduce the boundedly rational consumers’ efforts in reasoning information. The model shows that an equilibrium bias exists unless the cost of a high-quality media outlet for adjusting bias is small enough. The size and location of the equilibrium bias gap between media outlets depend on the quality difference. The results may provide a comprehensive understanding of the existing views that competition increases or lessens the media bias.

Suggested Citation

  • Sangwoo Yang, 2022. "Media bias with asymmetric media quality," Applied Economics Letters, Taylor & Francis Journals, vol. 29(19), pages 1810-1814, November.
    • Handle: RePEc:taf:apeclt:v:29:y:2022:i:19:p:1810-1814
    DOI: 10.1080/13504851.2021.1963401
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