IDEAS home Printed from https://ideas.repec.org/a/taf/apeclt/v29y2022i18p1680-1685.html
   My bibliography  Save this article

Sports viewing behaviour with loss aversion and competition balance

Author

Listed:
  • Hirofumi Fukuyama

Abstract

We develop a model based on sports viewer with either uncertainty of outcome hypothesis (UOH) or loss aversion and investigate the level of loss aversion on the effect of league competition balance and team profit. We obtained the following two major results. Firstly, we showed that cases, where the spectators have loss aversion, have better league competition balance than cases when UOH applies. Moreover, we clarified that cases, where the preference for winning is different between the teams, have a poorer league competition balance. Secondly, it became clear that there is greater profit for both teams in cases where the spectators have loss aversion compared to cases where UOH is applied. Moreover, we showed that in cases where spectators have loss aversion, teams with a relatively strong preference for winning have greater profits, but for spectators where UOH is applied, teams with a relatively weaker preference for winning obtain greater profit.

Suggested Citation

  • Hirofumi Fukuyama, 2022. "Sports viewing behaviour with loss aversion and competition balance," Applied Economics Letters, Taylor & Francis Journals, vol. 29(18), pages 1680-1685, October.
    • Handle: RePEc:taf:apeclt:v:29:y:2022:i:18:p:1680-1685
    DOI: 10.1080/13504851.2021.1958137
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13504851.2021.1958137
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13504851.2021.1958137?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apeclt:v:29:y:2022:i:18:p:1680-1685. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RAEL20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.