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How do loss aversion and technology acceptance affect life insurance demand?

Author

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  • Bálint Zsolt Nagy
  • Mónika Anetta Alt
  • Botond Benedek
  • Zsuzsa Săplăcan

Abstract

The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.

Suggested Citation

  • Bálint Zsolt Nagy & Mónika Anetta Alt & Botond Benedek & Zsuzsa Săplăcan, 2020. "How do loss aversion and technology acceptance affect life insurance demand?," Applied Economics Letters, Taylor & Francis Journals, vol. 27(12), pages 977-981, June.
    • Handle: RePEc:taf:apeclt:v:27:y:2020:i:12:p:977-981
    DOI: 10.1080/13504851.2019.1650882
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    Cited by:

    1. Eling, Martin & Ghavibazoo, Omid & Hanewald, Katja, 2021. "Willingness to take financial risks and insurance holdings: A European survey," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
    2. Hwang, In Do, 2024. "Behavioral aspects of household portfolio choice: Effects of loss aversion on life insurance uptake and savings," International Review of Economics & Finance, Elsevier, vol. 89(PA), pages 1029-1053.

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