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Gender and box office performance

Author

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  • Julianne Treme
  • Lee A. Craig
  • Andrew Copland

Abstract

We analyse the box office–movie star relationship since the 1990s. We find that, on average, the contribution of at least one star was large, equalling roughly 10% of a film’s revenues. Also, consistent with the substantial difference in the average compensation between male and female stars, having a male star in a film generated a premium in the neighbourhood of 12%, while female star had no statistical impact on a movie’s performance.

Suggested Citation

  • Julianne Treme & Lee A. Craig & Andrew Copland, 2019. "Gender and box office performance," Applied Economics Letters, Taylor & Francis Journals, vol. 26(9), pages 781-785, May.
    • Handle: RePEc:taf:apeclt:v:26:y:2019:i:9:p:781-785
    DOI: 10.1080/13504851.2018.1495818
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    Cited by:

    1. Florence Neymotin, 2022. "Waiting in the wings? The choice to create," Economics Bulletin, AccessEcon, vol. 42(1), pages 143-153.
    2. Johann Valentowitsch, 2023. "Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films," Marketing Letters, Springer, vol. 34(2), pages 293-308, June.

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