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Determinants of revenues in the motion picture industry

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  • Myeong Hwan Kim

Abstract

This article examines the determinants of revenue in the motion picture industry. The sample consists of 435 films released during 1965 to 2010. This study finds that the main actor or actress and director in a movie are the most likely determinants of whether or not a movie is a box office success. Further, if the production budget is high and the running time is longer, the probability of success is much greater.

Suggested Citation

  • Myeong Hwan Kim, 2013. "Determinants of revenues in the motion picture industry," Applied Economics Letters, Taylor & Francis Journals, vol. 20(11), pages 1071-1075, July.
    • Handle: RePEc:taf:apeclt:v:20:y:2013:i:11:p:1071-1075
    DOI: 10.1080/13504851.2013.783678
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    Cited by:

    1. Wei, Liyuan & Yang, Yupin, 2022. "An empirical investigation of director selection in movie preproduction: A two-sided matching approach," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 888-906.
    2. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    3. Kang, Lili & Peng, Fei & Anwar, Sajid, 2022. "All that glitters is not gold: Do movie quality and contents influence box-office revenues in China?," Journal of Policy Modeling, Elsevier, vol. 44(2), pages 492-510.

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