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The determinants of mobile subscriber retention in Sweden

Author

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  • Pratompong Srinuan
  • Erik Bohlin
  • Gary Madden

Abstract

A binomial logit model is estimated on individual telecommunications service use data. The model examines whether operator-specific switching costs and termination-based prices impact on retention. The results show that service attributes (brand image and on-net prices) are significant in retaining subscribers. As customers of larger networks face higher switching costs, only the largest operator can use termination-based pricing to retain mobile subscribers.

Suggested Citation

  • Pratompong Srinuan & Erik Bohlin & Gary Madden, 2012. "The determinants of mobile subscriber retention in Sweden," Applied Economics Letters, Taylor & Francis Journals, vol. 19(5), pages 453-457, March.
    • Handle: RePEc:taf:apeclt:v:19:y:2012:i:5:p:453-457
    DOI: 10.1080/13504851.2011.583209
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    Cited by:

    1. Obinna C. Ojiaku & Aihie Osarenkhoe, 2018. "Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience," Global Business Review, International Management Institute, vol. 19(6), pages 1478-1493, December.
    2. Luis Miranda-Gumucio & Ignacio Gil-Pechuán & Daniel Palacios-Marqués, 2013. "An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 603-622, December.
    3. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2012. "Exploring mobile pricing strategies and innovations in the Thai mobile communications market," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72522, International Telecommunications Society (ITS).

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