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Does the advertising effect of athletics impact academic rankings?

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  • Brad Trenkamp

Abstract

The study presented here examines the relationship between athletic success and academic quality among Division 1 universities. The analysis begins by revisiting models that have seen previously examined by other researchers. The current literature is then extended using a new model incorporating academic rankings. The previously used models incorporate objective measures of academic quality. The new model presented here uses rankings which have a subjective input. It is then examined to see whether the subjective opinions present in the academic rankings are influenced by athletic success.

Suggested Citation

  • Brad Trenkamp, 2009. "Does the advertising effect of athletics impact academic rankings?," Applied Economics Letters, Taylor & Francis Journals, vol. 16(4), pages 373-378.
    • Handle: RePEc:taf:apeclt:v:16:y:2009:i:4:p:373-378
    DOI: 10.1080/13504850601018585
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    Cited by:

    1. Daniel C. Hickman & Andrew G. Meyer, 2017. "Does Athletic Success Influence Persistence At Higher Education Institutions? New Evidence Using Panel Data," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 658-676, October.
    2. Austin F. Eggers & Peter A. Groothuis, 2021. "The Impact of Winning an NCAA Men's Basketball or Football Championship on Academic Quality," Economics Bulletin, AccessEcon, vol. 41(2), pages 263-275.

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