IDEAS home Printed from https://ideas.repec.org/a/taf/accted/v27y2018i6p552-569.html
   My bibliography  Save this article

Digital storytelling and visual metaphor in lectures: a study of student engagement

Author

Listed:
  • Murray Taylor
  • Mauricio Marrone
  • Mark Tayar
  • Beate Mueller

Abstract

Digital storytelling is a multimodal instructional design framework that helps to explain complex concepts using narrative and metaphor. Drawing from conceptual metaphor theory, we explore the effect of digital storytelling on student engagement and understanding of unit material in two undergraduate units. Through a mixed methods approach, visual elements of storytelling and metaphors are found to increase student engagement. Greater increases in student engagement are found for accounting students than a comparison cohort of management students. The main contribution of this paper is in using conceptual metaphor theory to create a new understanding of student engagement regarding rich metaphors becoming cognitively aligned with accounting concepts. A storytelling approach further helps to improve student engagement by connecting multiple metaphors into a compelling overarching narrative. We present accounting education practitioners with specific recommendations for improving student engagement by introducing narrative and metaphoric elements into lectures.

Suggested Citation

  • Murray Taylor & Mauricio Marrone & Mark Tayar & Beate Mueller, 2018. "Digital storytelling and visual metaphor in lectures: a study of student engagement," Accounting Education, Taylor & Francis Journals, vol. 27(6), pages 552-569, November.
    • Handle: RePEc:taf:accted:v:27:y:2018:i:6:p:552-569
    DOI: 10.1080/09639284.2017.1361848
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09639284.2017.1361848
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09639284.2017.1361848?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Douglass, Ashley & Farías Martínez, Gabriela María & Holmes, Amy F., 2022. "Bringing COSO to life: Engaging students with real world examples of internal controls using digital storytelling," Journal of Accounting Education, Elsevier, vol. 58(C).
    2. Kshetri, Nir, 2023. "Metaverse in higher education institutions: Drivers and effects," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277991, International Telecommunications Society (ITS).
    3. Apostolou, Barbara & Dorminey, Jack W. & Hassell, John M. & Hickey, Anna, 2019. "Accounting education literature review (2018)," Journal of Accounting Education, Elsevier, vol. 47(C), pages 1-27.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:accted:v:27:y:2018:i:6:p:552-569. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RAED20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.