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Innovation – A Way To Survive The Economic Downturn –

Author

Listed:
  • Sofia Totolici
  • Aurel Totolici
  • Edit Lukacs

Abstract

In hard times, when one has little money, clients show greater concern to what they are buying, quality is no longer an asset for most buyers so the products must provide the customers with surprising characteristics that they did not directly require the product to have, beside the standard ones that such a product should provide. Such products could not be done without innovation and innovation cannot be efficiently used without proper management. For a business, Innovation Management may be the key to survive in times of economic crisis.

Suggested Citation

  • Sofia Totolici & Aurel Totolici & Edit Lukacs, 2011. "Innovation – A Way To Survive The Economic Downturn –," Business&Leadership, Scientific Society of Management from Romania, vol. 1(7), pages 45-54, March.
    • Handle: RePEc:ssm:journl:tome:7:y:2011:i:1(7):p:45-54
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