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The acceptance of sustainable e-commerce by small and medium-sized enterprises: a case of Vietnam

Author

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  • Chu Ba Quyet

    (Thuongmai University, Vietnam)

Abstract

E-commerce has been adopted by businesses and consumers in Vietnam for consumption activities, profit-seeking, buying and selling goods, conducting business, competing, and expanding markets. Businesses have chosen e-commerce due to its benefits, the trend of applying digital technology, and the ongoing modern business environment. Many studies have identified factors influencing the acceptance of e-commerce, but only some studies have approached sustainable e-commerce. Developing sustainable e-commerce requires businesses to invest more money and technology in business processes, which consumers may only sometimes accept. This article applies the TOE framework to identify factors influencing the acceptance of sustainable e-commerce by measuring the importance coefficient of these factors. The research results reflect changes in the factors affecting the acceptance of sustainable e-commerce. The study also provides recommendations for stakeholders involved in developing sustainable e-commerce.

Suggested Citation

  • Chu Ba Quyet, 2024. "The acceptance of sustainable e-commerce by small and medium-sized enterprises: a case of Vietnam," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 6(1), pages 46-58, March.
    • Handle: RePEc:ssi:jouird:v:6:y:2024:i:1:p:46-58
    DOI: 10.9770/ird.2024.6.1(4)
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    More about this item

    Keywords

    sustainable e-commerce; Technology-Organization-Environment (TOE) framework; influencing factors;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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