Impact of employee attitude on their pro-social behavior: a case study
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Abstract
Suggested Citation
DOI: 10.9770/jesi2022.9.4(22)
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References listed on IDEAS
- Gabriel Gazzoli & Nawar N. Chaker & Alex R. Zablah & Tom J. Brown, 2022. "Customer-focused voice and rule-breaking in the frontlines," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 388-409, March.
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More about this item
Keywords
internal marketing orientation; learning orientation; pro-social behavior; higher education; front-line employees; attitude; Pakistan;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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